It’s Time to Look Beyond Referrals
Marketing direct to the public for dental implant cases can be a powerful strategy for your practice. Marketing has the ability to automate new leads and patients calling your practice every day. The advantage and potential is virtually unlimited due to the fact that the majority of clinicians do not advertise nor do they have a good strategy that will result in quality patients.
All of that being said, there are still many challenges in successfully implementing a direct-to-patient dental implant marketing strategy. You must be ready to handle an increase in call volume and consultations, and have the ability to utilize creative financing to make treatment affordable.
One of the biggest challenges in marketing dental implants is the commoditization that is taking place all over the country. Everywhere you look, you see discount implants advertised. Patients are becoming conditioned to believe that every implant is the same. We know that is not the case, but when it comes to marketing – perception is reality.
Offer More than Treatment – Provide Solutions
We utilize a strategy that anchors your messaging around your clinical outcomes, and the patient experience. Before and after photos, dental video testimonials, doctor interviews, and great stories are critical to ensure that we are marketing something that can never be commoditized. We must market more than the procedure and the product – it has to be the clinical outcome. When this is the case, you can expect to see your practice grow exponentially through marketing!