What Makes You Stand Out from Your Competitor?
Your expertise and your patient experience – that is what patients truly find compelling. Your competitive advantage is that you specialize in implant dentistry, so your marketing should do the same. In order to capture this advantage, start by refining your internal dental implant marketing strategies and adding new techniques to evolve with the current dental marketplace. We guide you and your staff through tested strategies that build your brand, your patient base and your practice, showcasing what truly makes you stand out.
90% of consumers consider online reviews
88% of consumers trust online reviews as much as a personal recommendation
We use online reviews to capture a real patient’s recommendation about you and your practice and turn it into a referral. Testimonials also calm potential patient’s reservations about receiving major procedures, like dental implants, and help them determine that you are the clinician they should trust for their procedure. Now that you have the makings of a referral, Google brings it to the potential patients searching for a clinician like you. As the number one search engine today, Google can take these endorsements and turn them into a convenient and effective word-of-mouth marketing tool. We use online reviews to capture a real patient’s recommendation about you and your practice and turn it into a referral. Testimonials also calm potential patient’s reservations about receiving major procedures, like dental implants, and help them determine that you are the clinician they should trust for their procedure. Now that you have the makings of a referral, Google brings it to the potential patients searching for a clinician like you. As the number one search engine today, Google can take these endorsements and turn them into a convenient and effective word-of-mouth marketing tool.
4 billion videos are viewed each day
50% of mobile traffic is of online videos
Google likes to diversify its search results. Instead of just showing a list of doctors’ websites or paid ads, Google likes to present information in another form through a YouTube video. Beyond increasing your rankings online, video patient testimonials are also more effective in building rapport. For instance, seeing a real patient share their full arch replacement story can instill more trust in a viewer than consuming the same information through text. Video brings their dental implant experience, and their new smile, to life.
Patient Rewards Program
Take further advantage of word-of-mouth marketing while still connecting with your current patient base by making patient referrals a game. Highly effective, developing a rewards program inspires your patients, who already see you as a qualified clinician for their implant placement, to send you quality referrals. Incentivize patients using monthly and quarterly drawings and offer them a few rewards to choose from. Easy and fun for everyone involved, we can easily share this tool through social media and further build your brand.Patient Rewards Program Sample
Doctor Referral Program
Dentistry is changing. With more dentists keeping their services in-house, doctor referrals for dental implant cases are decreasing. In order to grow, specialists must pay more attention to their doctor referral base. Building a strong relationship with these referrals has never been more important. We work with you and your team to create an efficient strategy that further develops existing relationships with your referral base while cultivating new ones as well.
Phone and Lead Conversion
Now that your phone is ringing, how do you communicate with potential patients to get them in the door? Identifying and understanding each patient’s unique personality and their primary motivation in receiving implants is the first step; guiding the call, building rapport and scheduling their appointment while also instilling confidence, is next. We have trained countless teams, just like yours, to overcome common obstacles and become masters at converting potential patients into long-term, rewarding ones.
Choosing dental implants may be the clear choice for some, but for those with numerous hesitations, how do you explain and gain agreement on a treatment plan? The key to dental implant treatment planning is consistency. Being clear throughout the education process and putting the information into perspective for the patient is critical. We all know dental implant solutions are not as expensive once you consider their longevity. Our dental consultants can show you how to help your patients understand this as well.